How to cite “Business model generation” by Osterwalder and Pigneur

APA citation

Formatted according to the APA Publication Manual 7th edition. Simply copy it to the References page as is.

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APA
Osterwalder, A., & Pigneur, Y. (2010). Business model generation. John Wiley & Sons.

Chicago style citation

Formatted according to the Chicago Manual of Style 17th edition. Simply copy it to the References page as is.

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Chicago
Osterwalder, Alexander, and Yves Pigneur. 2010. Business Model Generation. Chichester, England: John Wiley & Sons.

MLA citation

Formatted according to the MLA handbook 9th edition. Simply copy it to the Works Cited page as is.

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MLA
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation. John Wiley & Sons, 2010.

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Publication details

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TitleBusiness model generation
Author(s)Alexander Osterwalder, Yves Pigneur
Year of publication2024
PublisherJohn Wiley & Sons
City of publicationChichester, England
ISBN9780470876411